Fiesta Rizada
Curly hair salon — brand identity, stationery & social
/ Context
Fiesta Rizada is a salon that specializes in curly hair. I designed its full identity — logotype, monogram, palette, typography and brand book — and carried it into stationery, the gift card, social media, merch and the storefront sign.
/ Project details
Client: Fiesta Rizada
Industry: Beauty / salon
My role: Identity · Brand book · Stationery · Social · Motion
Years: 2024 — 2025
/ The system
A warm, feminine brand with a monogram that stands on its own. From the rose gold foil on the card to an Instagram highlight icon, everything comes from the same system.
/ What I did
Identity
Calligraphic logotype, F monogram, palette and typography, documented in a brand book.
Stationery
Business cards, letterhead and gift card.
Social
Graphic line for service and campaign posts, plus highlight icons.
Motion
Animated logo and digital invitation for the opening.
Applications
Tote bags, mugs and the storefront sign.
